DiSC® Classic Profile Influence Family – Promoter Pattern

The Promoter Pattern is the first of four in the Influence family and is a “Pure” primary I style. A “Pure” style has only one plotting point above the mid-line. That means that the pure style is not significantly affected by other style influences—what you see is what you get.

Persons with the Promoter DiSC® Classic Profile pattern are generally social and gregarious and cast a large net to include friends and colleagues. They are good at maintaining contact with their network. They are verbal and are generous with creating support for others projects. Their large network provides great resources to support their projects.

Promoters are more interested in interaction, and less interested in accomplishments. They thrive at social events and are expressive in meetings, committees, and conferences.

Promoters are persuasive and enthusiastic; they tend to perceive others in a favorable light without researching all the facts. Time management presents a challenge for Promoters. Limits sometimes need to be set for them regarding socializing on the job.  You will notice the following characteristics of the Pure Influence Style from the DiSC® Profile.  

Observable BehaviorsOpen and accepting of others
Motivated BySocial acceptance and popularity
Judges Others ByVerbal skills and persuasive abilities
Influences Others ByVerbal approval, appreciation, praise, favors
Value to the TeamBrings levity, relieves tension, promotes people and taskx
OverusesEnthusiasm, praise and optimism
When StressedTends to be disorganized, careless and scattered
FearsSocial Rejection and loss of self-worth

DiSC® Classic Profile – Opportunities for Increased Effectiveness with Tasks and People:

The Pure Influence Style tends to live in the moment. They have a lot of energy and like to talk…a lot.  This tendency calls for the ability to focus on details, think things through, plan, organize, follow through, and complete one task before starting another. Recognize the importance of following established procedures and develop ability to work independently. Consider all facts before making decisions. Interpersonal relationships will improve if one controls emotions, and appears more interested in what others have to say.

It’s Your Turn

What do you think?  Tell us about your DiSC® Classical Pattern and how you use your knowledge of DiSC® Profiles in your work team by posting your comments below!

Or… Click on the links below to view any of the 15  DiSC® Classical patterns

DiSC® Classic Profile – High D Personality – The Dominance Family:
Developer●, Results Oriented, Inspirational, Creative

DiSC® Classic Profile – High I Personality – Influence Family:
Promoter●, Persuader, Counselor, Appraiser

DiSC® Classic Profile – High S Personality – Steadiness Family:
Specialist●, Achiever, Agent, Investigator

DiSC® Classic Profile – High C Personality – Conscientiousness Family:
Objective Thinker●, Perfectionist, and Practitioner